10 Shelford rent and sale price
D11 / Watten Estate, Novena, Thomson
Address 10 Shelford Road 10 Shelford Singapore 288353
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Apartment, Non-Landed Properties 217 transactions Freehold Latest records Jun 2026
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Project read
Quick summary about 10 Shelford
10 Shelford is a freehold apartment in D11 / Watten Estate, Novena, Thomson. The page currently tracks 194 rentals and 23 sales.
- Typical rent is $3,000 per month, with bedroom and floor-area splits below for a closer unit-level view.
- Typical sale price is $890,000, with median sale PSF at $1,893 psf and total recorded sale value of $21.2M.
- Rent is up 1.7% over the last 3 months. Sale PSF is up 1.8% over the last 3 months.
10 Shelford Market Position
How this project compares with the wider D11 market before you read the detailed tables.
Rent vs D11 -41.2%
Rents below district median
10 Shelford's median rent is $3,000 compared with the D11 median of $5,100. Use this as the district-level check before narrowing by bedroom and area band.
Sale PSF vs D11 -9.6%
Sale PSF near district median
10 Shelford's median sale PSF is $1,893 psf versus the D11 median of $2,095 psf. A premium should be explained by tenure, condition, floor, view or scarcity.
Rent support 4.04%
Rent support above district screen
Gross yield is roughly 4.04% versus a D11 screen of 2.31%. Treat this as a first-pass rent support signal before costs, vacancy and financing.
Rent stability 16.7% spread
Rent has some movement
Recent rents moved enough that bedroom count, area band and latest contracts matter.
Market activity -55.2%
Activity is lighter
13 recent transactions versus 29 in the prior 6-month view.
Tenure lens Freehold
Freehold comparison needed
Freehold matters most on sale price. Compare 10 Shelford against nearby projects with similar tenure before treating a PSF gap as cheap or expensive.
10 Shelford Decision Snapshot
Fast checks for rent fairness, purchase pricing, stable rent and transaction activity before you dig into the tables.
Median rent $3,000
Is the asking rent fair?
$2,850 to $3,150 is the first fair-rent band to check. Above $3,150 should have a visible reason.
Median sale PSF $1,893 psf
Is the purchase price fair?
$860,000 to $920,000 and $1,840 to $1,950 psf are the first sale checks before adjusting for floor, size, view and condition.
1 bed rent $3,000
Are similar units renting for more?
1 bed and 400 to 500 sqft give the closest unit-size checks.
Rent stability 16.7% spread
Is rent stable here?
Rent has some movement. Recent rents moved enough that bedroom count, area band and latest contracts matter.
Transaction volume -55.2%
Is activity rising?
Activity is lighter. 13 recent transactions versus 29 in the prior 6-month view.
Run 10 Shelford numbers
Use the typical rent and sale price from this project page as a starting point, then adjust the calculator assumptions.
Rental yield $3,000/mo Test gross and net yield against typical rent. Buy vs rent $890.0K Compare ownership cost against renting. Mortgage $890.0K Estimate monthly payment from the sale price. Stamp duty $1,893 psf Estimate buyer stamp duty before offer math. Purchase timeline Offer steps Map the option fee, exercise date, stamp duty and completion.
10 Shelford Project Facts
Project-level details from URA records and local enrichment.
Tenure Freehold
Property type Apartment, Non-Landed Properties
Sales 23 resale transactions
Total sold value $21.2M
10 Shelford Data Coverage
Use this to judge whether the project has enough rent, sale and recent transaction depth for a confident comparison.
Rentals 194 Jun 2021 to May 2026
Sale transactions 23 Sept 2021 to Apr 2026
Rent trend 1.7% Last 3 months
Sale PSF trend 1.8% Last 3 months
10 Shelford Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
BOTANIC GARDENS MRT STATION (CC19) 0.49 km away
BOTANIC GARDENS MRT STATION 0.5 km away
TAN KAH KEE MRT STATION (DT8) 0.53 km away
Schools nearby
SAINT MARGARET'S SCHOOL (SECONDARY) 0.7 km away
NANYANG PRIMARY SCHOOL 0.76 km away
RAFFLES GIRLS' PRIMARY SCHOOL 0.78 km away
HWA CHONG INTERNATIONAL SCHOOL RESIDENCE 1.23 km away
Amenities
FORUM THE SHOPPING MALL Mall / retail · 2.83 km away
FAIRPRICE FINEST THE CENTREPOINT Daily needs · 4.04 km away
ALEXANDRA PARK CONNECTOR Park / green link · 4.01 km away
ENVIRONMENT BUILDING HAWKER CENTRE Food centre · 3.14 km away
10 Shelford Rent and Sale PSF Trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $3,000 53 rentals in view
Latest median sale PSF $2,057 psf 7 sales in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
May 2026 4 $3,000 0 - -
Apr 2026 2 $2,950 1 $2,057 psf $951,888
Mar 2026 1 $3,000 0 - -
Feb 2026 1 $3,000 1 $1,308 psf $1,070,000
Jan 2026 2 $2,950 0 - -
Dec 2025 1 $2,900 0 - -
Nov 2025 3 $3,400 2 $2,000 psf $882,500
Oct 2025 3 $3,200 1 $1,964 psf $888,000
Sept 2025 6 $2,975 0 - -
Aug 2025 7 $3,000 1 $2,008 psf $908,000
Jul 2025 3 $2,900 0 - -
Jun 2025 2 $3,000 1 $1,168 psf $930,000
Projects Similar to 10 Shelford
Same district, ranked by similar rent, sale PSF and transaction depth.
Freehold 8 Bassein 4.0 km away 223 transactions
- Median rent
- $2,900
- Median sale PSF
- $1,858 psf
- Median rent
- $3,500
- Median sale PSF
- $1,925 psf
- Median rent
- $3,300
- Median sale PSF
- $1,749 psf
- Median rent
- $3,275
- Median sale PSF
- $1,777 psf
- Median rent
- $3,400
- Median sale PSF
- $1,974 psf
- Median rent
- $3,000
- Median sale PSF
- $2,020 psf
10 Shelford Rent by Bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
1 bed $3,000 $2,857 194
10 Shelford Rent by Size
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
400 to 500 sqft $2,900 $2,781 142
500 to 600 sqft $2,700 $2,633 6
600 to 700 sqft $2,800 $2,644 9
700 to 800 sqft $3,100 $2,900 5
800 to 900 sqft $3,300 $3,314 22
900 to 1,000 sqft $3,250 $3,230 10
10 Shelford Sale PSF by Floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $890,000 $1,893 psf 23
10 Shelford Latest Transactions
Most recent URA rentals and sales for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
10 Shelford shows a typical monthly rent of $3,000 across 194 rentals. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Median rent $3,000
Rentals 194
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Recent sales at 10 Shelford point to a typical sale price of $890,000 and $1,893 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Median sale $890,000
Median PSF $1,893 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- Freehold should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. 10 Shelford has 23 sales on this page, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $21.2M
Latest record May 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
District context
Use D11 to compare 10 Shelford against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from URA private residential rent data. Rent is shown as monthly rent.
Sale figures come from private residential sale data. PSF and total selling value are shown where the needed fields are available.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
10 Shelford FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at 10 Shelford?
10 Shelford has a median monthly rent of $3,000 across 194 rentals.
What is the typical sale price at 10 Shelford?
The median sale price for 10 Shelford is $890,000, based on 23 sales on this page.
What is the median sale PSF at 10 Shelford?
The median sale price per square foot for 10 Shelford is $1,893 psf. The average sale PSF is $1,726 psf.
Is 10 Shelford freehold or leasehold?
10 Shelford is listed as Freehold. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is 10 Shelford located?
10 Shelford is located at 10 Shelford Road 10 Shelford Singapore 288353 in D11 / Watten Estate, Novena, Thomson.
How current is the 10 Shelford transaction data?
The project page uses the latest records currently loaded on PropertySmartSG. Treat it as research evidence and check the latest transaction rows before using it for pricing.