Strata rent and sale price
D11 / Watten Estate, Novena, Thomson
Address 1 Essex Road Strata Singapore 309329
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Apartment, Non-Landed Properties 228 transactions Freehold Latest records Jun 2026
Similar projects nearby
Project read
Quick summary about Strata
Strata is a freehold apartment in D11 / Watten Estate, Novena, Thomson. The page currently tracks 211 rentals and 17 sales.
- Typical rent is $3,950 per month, with bedroom and floor-area splits below for a closer unit-level view.
- Typical sale price is $1,900,000, with median sale PSF at $1,925 psf and total recorded sale value of $29.3M.
- Rent is up 9.0% over the last 3 months. Sale PSF is up 4.2% over the last 3 months.
Strata Market Position
How this project compares with the wider D11 market before you read the detailed tables.
Rent vs D11 -22.5%
Rents below district median
Strata's median rent is $3,950 compared with the D11 median of $5,100. Use this as the district-level check before narrowing by bedroom and area band.
Sale PSF vs D11 -8.1%
Sale PSF near district median
Strata's median sale PSF is $1,925 psf versus the D11 median of $2,095 psf. A premium should be explained by tenure, condition, floor, view or scarcity.
Rent support 2.49%
Rent support near district screen
Gross yield is roughly 2.49% versus a D11 screen of 2.31%. Treat this as a first-pass rent support signal before costs, vacancy and financing.
Rent stability 47.8% spread
Rent is uneven
Recent median rents vary a lot, usually because unit mix differs month to month.
Market activity -24.1%
Activity is lighter
22 recent transactions versus 29 in the prior 6-month view.
Tenure lens Freehold
Freehold comparison needed
Freehold matters most on sale price. Compare Strata against nearby projects with similar tenure before treating a PSF gap as cheap or expensive.
Strata Decision Snapshot
Fast checks for rent fairness, purchase pricing, stable rent and transaction activity before you dig into the tables.
Median rent $3,950
Is the asking rent fair?
$3,750 to $4,150 is the first fair-rent band to check. Above $4,150 should have a visible reason.
Median sale PSF $1,925 psf
Is the purchase price fair?
$1,840,000 to $1,960,000 and $1,870 to $1,980 psf are the first sale checks before adjusting for floor, size, view and condition.
2 bed rent $4,500
Are similar units renting for more?
2 bed and 500 to 600 sqft give the closest unit-size checks.
Rent stability 47.8% spread
Is rent stable here?
Rent is uneven. Recent median rents vary a lot, usually because unit mix differs month to month.
Transaction volume -24.1%
Is activity rising?
Activity is lighter. 22 recent transactions versus 29 in the prior 6-month view.
Run Strata numbers
Use the typical rent and sale price from this project page as a starting point, then adjust the calculator assumptions.
Rental yield $3,950/mo Test gross and net yield against typical rent. Buy vs rent $1.9M Compare ownership cost against renting. Mortgage $1.9M Estimate monthly payment from the sale price. Stamp duty $1,925 psf Estimate buyer stamp duty before offer math. Purchase timeline Offer steps Map the option fee, exercise date, stamp duty and completion.
Strata Project Facts
Project-level details from URA records and local enrichment.
Tenure Freehold
Property type Apartment, Non-Landed Properties
Sales 17 resale transactions
Total sold value $29.3M
Strata Data Coverage
Use this to judge whether the project has enough rent, sale and recent transaction depth for a confident comparison.
Rentals 211 Jun 2021 to May 2026
Sale transactions 17 Jul 2021 to Jun 2026
Rent trend 9.0% Last 3 months
Sale PSF trend 4.2% Last 3 months
Strata Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
NOVENA MRT STATION (NS20) 0.36 km away
NEWTON MRT STATION (DT11) 0.89 km away
NEWTON MRT STATION 0.94 km away
Schools nearby
FARRER PARK PRIMARY SCHOOL 0.86 km away
ANGLO-CHINESE SCHOOL (PRIMARY) 1.04 km away
CAMBERLEY INTERNATIONAL PRE-SCHOOL PRIVATE LIMITED 1.05 km away
ST. MARGARET'S SCHOOL (PRIMARY) 1.51 km away
Amenities
CONCORDE HOTEL AND SHOPPING MALL (CAR PARK ENTRANCE) Mall / retail · 1.86 km away
FAIRPRICE FINEST THE CENTREPOINT Daily needs · 1.84 km away
WHAMPOA PARK CONNECTOR Park / green link · 1.4 km away
ENVIRONMENT BUILDING HAWKER CENTRE Food centre · 1.19 km away
Strata Rent and Sale PSF Trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $4,200 66 rentals in view
Latest median sale PSF $2,111 psf 4 sales in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Jun 2026 0 - 1 $2,111 psf $1,068,000
May 2026 7 $4,200 0 - -
Apr 2026 2 $3,925 1 $2,083 psf $2,220,000
Mar 2026 1 $3,200 1 $2,119 psf $1,072,000
Feb 2026 3 $4,900 0 - -
Jan 2026 6 $3,150 0 - -
Nov 2025 3 $3,600 0 - -
Oct 2025 5 $3,600 0 - -
Sept 2025 6 $4,500 1 $2,084 psf $1,750,000
Aug 2025 6 $3,500 0 - -
Jul 2025 2 $3,100 0 - -
Jun 2025 6 $4,150 0 - -
Projects Similar to Strata
Same district, ranked by similar rent, sale PSF and transaction depth.
Freehold Montebleu 0.9 km away 216 transactions
- Median rent
- $4,100
- Median sale PSF
- $1,899 psf
- Median rent
- $3,500
- Median sale PSF
- $1,925 psf
- Median rent
- $4,150
- Median sale PSF
- $1,844 psf
- Median rent
- $4,000
- Median sale PSF
- $1,758 psf
- Median rent
- $3,950
- Median sale PSF
- $2,022 psf
- Median rent
- $4,000
- Median sale PSF
- $2,091 psf
Strata Rent by Bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
1 bed $3,200 $3,184 82
2 bed $4,500 $4,379 113
3 bed $6,000 $6,063 16
Strata Rent by Size
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
400 to 500 sqft $3,100 $3,217 3
500 to 600 sqft $3,200 $3,183 79
800 to 900 sqft $4,300 $4,178 36
1,000 to 1,100 sqft $4,550 $4,451 68
1,200 to 1,300 sqft $4,500 $4,633 9
1,600 to 1,700 sqft $6,000 $6,063 16
Strata Sale PSF by Floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $976,900 $1,931 psf 2
06 to 10 $1,070,000 $2,055 psf 6
11 to 15 $1,930,000 $1,783 psf 3
16 to 20 $2,113,000 $1,803 psf 2
21 to 25 $2,610,000 $1,595 psf 1
26 to 30 $2,810,000 $1,717 psf 1
31 to 35 $2,200,000 $2,065 psf 2
Strata Latest Transactions
Most recent URA rentals and sales for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
Strata shows a typical monthly rent of $3,950 across 211 rentals. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Median rent $3,950
Rentals 211
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Recent sales at Strata point to a typical sale price of $1,900,000 and $1,925 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Median sale $1,900,000
Median PSF $1,925 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- Freehold should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. Strata has 17 sales on this page, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $29.3M
Latest record Jun 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
District context
Use D11 to compare Strata against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from URA private residential rent data. Rent is shown as monthly rent.
Sale figures come from private residential sale data. PSF and total selling value are shown where the needed fields are available.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
Strata FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at Strata?
Strata has a median monthly rent of $3,950 across 211 rentals.
What is the typical sale price at Strata?
The median sale price for Strata is $1,900,000, based on 17 sales on this page.
What is the median sale PSF at Strata?
The median sale price per square foot for Strata is $1,925 psf. The average sale PSF is $1,891 psf.
Is Strata freehold or leasehold?
Strata is listed as Freehold. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is Strata located?
Strata is located at 1 Essex Road Strata Singapore 309329 in D11 / Watten Estate, Novena, Thomson.
How current is the Strata transaction data?
The project page uses the latest records currently loaded on PropertySmartSG. Treat it as research evidence and check the latest transaction rows before using it for pricing.