Rent vs D10 -1.2%
Rents near district median
The Serenade @ Holland's latest 12-month median rent is $6,425 compared with the D10 median of $6,500 for the same period. Use this district check before narrowing by bedroom and area band.
The Serenade @ Holland rent and sale price
D10 / Ardmore, Bukit Timah, Holland Road, Tanglin
Address 371 Holland Road the Serenade @ Holland Singapore 278698
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Quick summary about The Serenade @ Holland
The Serenade @ Holland is a 99-year leasehold condominium in D10 / Ardmore, Bukit Timah, Holland Road, Tanglin. The page currently tracks 58 rentals and 20 sales.
- Latest 12M median rent is $6,425 per month from 14 rentals. The bedroom and floor-area tables below show the full loaded history.
- Latest 12M median sale price is $2,480,000, with median sale PSF at $1,611 psf from 1 sales.
- Rent is flat over the last 3 months. Sale PSF is down 1.2% over the last 3 months.
The Serenade @ Holland Market Brief
Compare the project with D10 across rent, sale PSF, tenure and transaction activity.
Compared with D10
Sale PSF vs D10 -41.2%
Sale PSF below district median
The Serenade @ Holland's latest 12-month median sale PSF is $1,611 psf versus the D10 median of $2,739 psf for the same period. A premium should be explained by tenure, condition, floor, view or scarcity.
Rent support 3.11%
Rent support above district screen
Gross yield is roughly 3.11% versus a D10 screen of 2.71%. Treat this as a first-pass rent support signal before costs, vacancy and financing.
Rent stability 36.7% spread
Rent is uneven
Recent median rents vary a lot, usually because unit mix differs month to month.
Market activity +9.1%
Activity is steady
Recent transaction volume is close to the prior 6-month view.
Tenure lens 99-year leasehold
Leasehold comparison needed
99-year leasehold from 2001 matters most on sale price. Compare The Serenade @ Holland against nearby projects with similar tenure before treating a PSF gap as cheap or expensive.
Before you decide
Latest 12M median rent $6,425
Is the asking rent fair?
$6,100 to $6,750 is the first fair-rent band to check. Above $6,750 should have a visible reason.
Latest 12M median sale PSF $1,611 psf
Is the purchase price fair?
$2,410,000 to $2,550,000 and $1,560 to $1,660 psf are the first sale checks before adjusting for floor, size, view and condition.
3 bed rent $6,000
Are similar units renting for more?
3 bed and 1,500 to 1,600 sqft give the closest unit-size checks.
Rent stability 36.7% spread
Is rent stable here?
Rent is uneven. Recent median rents vary a lot, usually because unit mix differs month to month.
Transaction volume +9.1%
Is activity rising?
Activity is steady. Recent transaction volume is close to the prior 6-month view.
The Serenade @ Holland Project Facts
Project-level details from URA records and local enrichment.
Tenure 99-year leasehold from 2001
Property type Condominium, Non-Landed Properties
Sales 20 resale transactions
Total sold value $50.9M
The Serenade @ Holland Data Coverage
Use this to judge whether the project has enough rent, sale and recent transaction depth for a confident comparison.
Rentals 58 Jun 2021 to Jun 2026
Sale transactions 20 Jul 2021 to Dec 2025
Rent trend 0.0% Last 3 months
Sale PSF trend -1.2% Last 3 months
The Serenade @ Holland Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
DOVER MRT STATION (EW22) 0.8 km away
CLEMENTI MRT STATION (EW23) 1.67 km away
BUONA VISTA MRT STATION (EW21) 1.7 km away
Schools nearby
HENRY PARK PRIMARY SCHOOL 0.53 km away
NEW TOWN SECONDARY SCHOOL 1.22 km away
PEI TONG PRIMARY SCHOOL 1.39 km away
LEARNING LEAP PTE LTD (PEI TONG PRIMARY SCHOOL) 1.4 km away
Amenities
MARKET & HAWKER CENTRE (BLK 353 CLEMENTI AVE 2) Food centre · 1.09 km away
The Serenade @ Holland Rent and Sale PSF Trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $7,000 26 rentals in view
Latest median sale PSF $1,611 psf 5 sales in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Jun 2026 5 $7,000 0 - -
Apr 2026 2 $5,350 0 - -
Mar 2026 1 $6,000 0 - -
Dec 2025 0 - 1 $1,611 psf $2,480,000
Oct 2025 1 $6,000 0 - -
Sept 2025 2 $6,000 0 - -
Aug 2025 1 $6,500 2 $1,684 psf $2,874,000
Jul 2025 2 $5,600 0 - -
Apr 2025 1 $6,000 1 $1,626 psf $2,450,000
Mar 2025 1 $4,800 0 - -
Feb 2025 1 $6,500 1 $1,792 psf $2,700,000
Jan 2025 1 $7,000 0 - -
Projects Similar to The Serenade @ Holland
Same district, ranked by similar rent, sale PSF and transaction depth.
99-year leasehold from 1991 Spring Grove 5.8 km away 636 transactions
- Median rent
- $5,900
- Median sale PSF
- $1,739 psf
- Median rent
- $5,200
- Median sale PSF
- $1,742 psf
- Median rent
- $5,500
- Median sale PSF
- $1,897 psf
- Median rent
- $6,900
- Median sale PSF
- $1,582 psf
- Median rent
- $6,850
- Median sale PSF
- $1,710 psf
- Median rent
- $6,200
- Median sale PSF
- $1,638 psf
The Serenade @ Holland Rent by Bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
2 bed $4,650 $4,714 14
3 bed $6,000 $6,063 31
4 bed $7,200 $6,854 13
The Serenade @ Holland Rent by Size
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
1,000 to 1,100 sqft $5,100 $4,967 3
1,100 to 1,200 sqft $4,500 $4,645 11
1,400 to 1,500 sqft $7,600 $7,600 1
1,500 to 1,600 sqft $6,000 $6,012 30
1,700 to 1,800 sqft $6,000 $6,360 5
1,900 to 2,000 sqft $7,450 $7,163 8
The Serenade @ Holland Sale PSF by Floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
06 to 10 $2,580,000 $1,467 psf 5
11 to 15 $2,480,000 $1,546 psf 9
16 to 20 $2,545,000 $1,415 psf 6
The Serenade @ Holland Latest Transactions
Most recent URA rentals and sales for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
The Serenade @ Holland shows a latest 12-month median monthly rent of $6,425 across 14 rentals. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Latest 12M median rent $6,425
Rentals in period 14
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Latest 12M sales at The Serenade @ Holland show a median price of $2,480,000 and $1,611 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Latest 12M median sale $2,480,000
Latest 12M median PSF $1,611 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- 99-year leasehold from 2001 should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. The Serenade @ Holland has 20 sales on this page, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $50.9M
Latest record Jun 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
Run The Serenade @ Holland numbers
Start with the project benchmarks, then adjust the calculator assumptions for the unit you are considering.
Rental yield $6,425/mo Test gross and net yield against typical rent. Buy vs rent $2.5M Compare ownership cost against renting. Mortgage $2.5M Estimate monthly payment from the sale price. Stamp duty $1,611 psf Estimate buyer stamp duty before offer math. Purchase timeline Offer steps Map the option fee, exercise date, stamp duty and completion.
District context
Use D10 to compare The Serenade @ Holland against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from URA private residential rent data. Rent is shown as monthly rent.
Sale figures come from private residential sale data. PSF and total selling value are shown where the needed fields are available.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
The Serenade @ Holland FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at The Serenade @ Holland?
The Serenade @ Holland has a latest 12-month median monthly rent of $6,425 across 14 rentals in that period.
What is the typical sale price at The Serenade @ Holland?
The latest 12-month median sale price for The Serenade @ Holland is $2,480,000, based on 1 sales in that period.
What is the median sale PSF at The Serenade @ Holland?
The latest 12-month median sale price per square foot for The Serenade @ Holland is $1,611 psf. The average for the same period is $1,611 psf.
Is The Serenade @ Holland freehold or leasehold?
The Serenade @ Holland is listed as 99-year leasehold from 2001. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is The Serenade @ Holland located?
The Serenade @ Holland is located at 371 Holland Road the Serenade @ Holland Singapore 278698 in D10 / Ardmore, Bukit Timah, Holland Road, Tanglin.
How current is the The Serenade @ Holland transaction data?
The project page uses the latest records currently loaded on PropertySmartSG. Treat it as research evidence and check the latest transaction rows before using it for pricing.