28 Shelford rent and sale price

D11 / Watten Estate, Novena, Thomson

28 Shelford market snapshot with median rent, sale price, sale PSF and transaction counts
Address 28 Shelford Road 28 Shelford Singapore 288422
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Typical rent $4,000 55 rentals
Typical sale price $2,009,000 6 sales
Typical sale PSF $2,005 psf Average $1,990 psf
Estimated gross yield 2.4% Median annual rent / median sale
Apartment, Non-Landed Properties 61 transactions Freehold Latest records Jun 2026
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Quick summary about 28 Shelford

28 Shelford is a freehold apartment in D11 / Watten Estate, Novena, Thomson. The page currently tracks 55 rentals and 6 sales.

28 Shelford Market Position

How this project compares with the wider D11 market before you read the detailed tables.

Rent vs D11 -21.6%

Rents below district median

28 Shelford's median rent is $4,000 compared with the D11 median of $5,100. Use this as the district-level check before narrowing by bedroom and area band.

Sale PSF vs D11 -4.3%

Sale PSF near district median

28 Shelford's median sale PSF is $2,005 psf versus the D11 median of $2,095 psf. A premium should be explained by tenure, condition, floor, view or scarcity.

Rent support 2.39%

Rent support near district screen

Gross yield is roughly 2.39% versus a D11 screen of 2.31%. Treat this as a first-pass rent support signal before costs, vacancy and financing.

Rent stability 28.9% spread

Rent is uneven

Recent median rents vary a lot, usually because unit mix differs month to month.

Market activity +0.0%

Activity is steady

Recent transaction volume is close to the prior 6-month view.

Tenure lens Freehold

Freehold comparison needed

Freehold matters most on sale price. Compare 28 Shelford against nearby projects with similar tenure before treating a PSF gap as cheap or expensive.

28 Shelford Decision Snapshot

Fast checks for rent fairness, purchase pricing, stable rent and transaction activity before you dig into the tables.

Median rent $4,000

Is the asking rent fair?

$3,800 to $4,200 is the first fair-rent band to check. Above $4,200 should have a visible reason.

Median sale PSF $2,005 psf

Is the purchase price fair?

$1,950,000 to $2,070,000 and $1,940 to $2,060 psf are the first sale checks before adjusting for floor, size, view and condition.

2 bed rent $4,000

Are similar units renting for more?

2 bed and 800 to 900 sqft give the closest unit-size checks.

Rent stability 28.9% spread

Is rent stable here?

Rent is uneven. Recent median rents vary a lot, usually because unit mix differs month to month.

Transaction volume +0.0%

Is activity rising?

Activity is steady. Recent transaction volume is close to the prior 6-month view.

Run 28 Shelford numbers

Use the typical rent and sale price from this project page as a starting point, then adjust the calculator assumptions.

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28 Shelford Project Facts

Project-level details from URA records and local enrichment.

Tenure Freehold
Property type Apartment, Non-Landed Properties
Sales 6 resale transactions
Total sold value $12.0M

28 Shelford Data Coverage

Use this to judge whether the project has enough rent, sale and recent transaction depth for a confident comparison.

Rentals 55 Jun 2021 to May 2026
Sale transactions 6 Aug 2022 to Dec 2025
Rent trend 17.5% Last 3 months
Sale PSF trend 2.3% Last 3 months

28 Shelford Location

Nearest transport, schools and daily conveniences around the project.

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Project MRT School Amenities

Nearby

Approximate distance from the project. Walking, driving and transit routes may differ.

Closest MRT

TAN KAH KEE MRT STATION (DT8) 0.63 km away
TAN KAH KEE MRT STATION 0.69 km away
BOTANIC GARDENS MRT STATION 0.86 km away

Schools nearby

RAFFLES GIRLS' PRIMARY SCHOOL 0.62 km away
NANYANG PRIMARY SCHOOL 1.05 km away
SAINT MARGARET'S SCHOOL (SECONDARY) 1.05 km away
HWA CHONG INTERNATIONAL SCHOOL RESIDENCE 1.26 km away

Amenities

FORUM THE SHOPPING MALL Mall / retail · 3.18 km away
FAIRPRICE FINEST THE CENTREPOINT Daily needs · 4.35 km away
ALEXANDRA PARK CONNECTOR Park / green link · 4.39 km away
MARKET & HAWKER CENTRE (BLK 20 GHIM MOH ROAD) Food centre · 3.34 km away

Projects Similar to 28 Shelford

Same district, ranked by similar rent, sale PSF and transaction depth.

View D11

28 Shelford Rent by Bedrooms

Monthly rent by recorded bedroom count.

Bedrooms Median rent Average rent Transactions
2 bed $4,000 $3,801 37
3 bed $4,350 $4,268 18

28 Shelford Rent by Size

Monthly rent by recorded URA floor area band.

Area band Median rent Average rent Transactions
800 to 900 sqft $4,000 $3,801 37
1,100 to 1,200 sqft $4,350 $4,268 18

28 Shelford Sale PSF by Floor

Median sale price and PSF by recorded floor band.

Floor band Median sale Median PSF Transactions
01 to 05 $2,009,000 $2,005 psf 6

28 Shelford Latest Transactions

Most recent URA rentals and sales for this project.

Rentals

$5,000 3 bed · 1,100 to 1,200 sqft · May 2026
$3,800 2 bed · 800 to 900 sqft · Apr 2026
$4,000 2 bed · 800 to 900 sqft · Apr 2026
$4,700 2 bed · 800 to 900 sqft · Mar 2026
$4,000 2 bed · 800 to 900 sqft · Feb 2026
$4,000 2 bed · 800 to 900 sqft · Feb 2026
$3,800 2 bed · 800 to 900 sqft · Dec 2025
$4,500 3 bed · 1,100 to 1,200 sqft · Nov 2025

Sales

$2,480,000 1,195 sqft · $2,076 psf · 01 to 05 · Dec 2025
$2,400,000 1,184 sqft · $2,027 psf · 01 to 05 · Oct 2025
$2,268,000 1,195 sqft · $1,898 psf · 01 to 05 · Jan 2025
$1,750,000 840 sqft · $2,084 psf · 01 to 05 · Dec 2024
$1,600,000 807 sqft · $1,982 psf · 01 to 05 · Apr 2024
$1,530,000 818 sqft · $1,870 psf · 01 to 05 · Aug 2022

How to use this data

Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.

Rent signal Strong Good project-level rent anchor
Sale signal Thin Directional only, use nearby comps
Rent negotiation

If you are renting

28 Shelford shows a typical monthly rent of $4,000 across 55 rentals. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.

Median rent $4,000
Rentals 55
Rent signal Strong
  • If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
  • If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check

If you are buying

Recent sales at 28 Shelford point to a typical sale price of $2,009,000 and $2,005 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.

Median sale $2,009,000
Median PSF $2,005 psf
Sale signal Thin
  • Compare the unit against the sale by floor table before deciding whether a premium makes sense.
  • Freehold should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position

If you are selling

For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. 28 Shelford has 6 sales on this page, so pricing should be checked against actual recent contracts before listing.

Sale signal Thin
Total sold value $12.0M
Latest record May 2026
  • Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
  • If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.

District context

Use D11 to compare 28 Shelford against the wider area.

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About this data

How to read the rental and sale figures on this page.

Rental figures come from URA private residential rent data. Rent is shown as monthly rent.

Sale figures come from private residential sale data. PSF and total selling value are shown where the needed fields are available.

Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.

Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.

28 Shelford FAQ

Quick answers for renters, buyers and owners comparing this project.

What is the typical rent at 28 Shelford?

28 Shelford has a median monthly rent of $4,000 across 55 rentals.

What is the typical sale price at 28 Shelford?

The median sale price for 28 Shelford is $2,009,000, based on 6 sales on this page.

What is the median sale PSF at 28 Shelford?

The median sale price per square foot for 28 Shelford is $2,005 psf. The average sale PSF is $1,990 psf.

Is 28 Shelford freehold or leasehold?

28 Shelford is listed as Freehold. Tenure is tied to the project and is most relevant when reviewing sale transactions.

Where is 28 Shelford located?

28 Shelford is located at 28 Shelford Road 28 Shelford Singapore 288422 in D11 / Watten Estate, Novena, Thomson.

How current is the 28 Shelford transaction data?

The project page uses the latest records currently loaded on PropertySmartSG. Treat it as research evidence and check the latest transaction rows before using it for pricing.