Rent vs D07 -2.1%
Rents near district median
Sunshine Plaza's latest 12-month median rent is $4,600 compared with the D07 median of $4,700 for the same period. Use this district check before narrowing by bedroom and area band.
Sunshine Plaza rent and sale price
D07 / Middle Road, Golden Mile
Address 10 Prinsep Link Sunshine Plaza Singapore 187948
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Quick summary about Sunshine Plaza
Sunshine Plaza is a 99-year leasehold apartment in D07 / Middle Road, Golden Mile. The page currently tracks 240 rentals and 22 sales.
- Latest 12M median rent is $4,600 per month from 44 rentals. The bedroom and floor-area tables below show the full loaded history.
- Latest 12M median sale price is $1,450,000, with median sale PSF at $1,571 psf from 5 sales.
- Rent is down 18.3% over the last 3 months. Sale PSF is down 17.6% over the last 3 months.
Sunshine Plaza Market Brief
Compare the project with D07 across rent, sale PSF, tenure and transaction activity.
Compared with D07
Sale PSF vs D07 -32.5%
Sale PSF below district median
Sunshine Plaza's latest 12-month median sale PSF is $1,571 psf versus the D07 median of $2,326 psf for the same period. A premium should be explained by tenure, condition, floor, view or scarcity.
Rent support 3.81%
Rent support above district screen
Gross yield is roughly 3.81% versus a D07 screen of 3.04%. Treat this as a first-pass rent support signal before costs, vacancy and financing.
Rent stability 49.5% spread
Rent is uneven
Recent median rents vary a lot, usually because unit mix differs month to month.
Market activity -31.0%
Activity is lighter
20 recent transactions versus 29 in the prior 6-month view.
Tenure lens 99-year leasehold
Leasehold comparison needed
99-year leasehold from 1997 matters most on sale price. Compare Sunshine Plaza against nearby projects with similar tenure before treating a PSF gap as cheap or expensive.
Before you decide
Latest 12M median rent $4,600
Is the asking rent fair?
$4,350 to $4,850 is the first fair-rent band to check. Above $4,850 should have a visible reason.
Latest 12M median sale PSF $1,571 psf
Is the purchase price fair?
$1,410,000 to $1,490,000 and $1,520 to $1,620 psf are the first sale checks before adjusting for floor, size, view and condition.
2 bed rent $4,200
Are similar units renting for more?
2 bed and 700 to 800 sqft give the closest unit-size checks.
Rent stability 49.5% spread
Is rent stable here?
Rent is uneven. Recent median rents vary a lot, usually because unit mix differs month to month.
Transaction volume -31.0%
Is activity rising?
Activity is lighter. 20 recent transactions versus 29 in the prior 6-month view.
Sunshine Plaza Project Facts
Project-level details from URA records and local enrichment.
Tenure 99-year leasehold from 1997
Property type Apartment, Non-Landed Properties
Sales 22 resale transactions
Total sold value $33.1M
Sunshine Plaza Data Coverage
Use this to judge whether the project has enough rent, sale and recent transaction depth for a confident comparison.
Rentals 240 Jun 2021 to Jun 2026
Sale transactions 22 Jul 2021 to Jun 2026
Rent trend -18.3% Last 3 months
Sale PSF trend -17.6% Last 3 months
Sunshine Plaza Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
BENCOOLEN MRT STATION (DT21) 0.17 km away
BRAS BASAH MRT STATION (CC2) 0.4 km away
ROCHOR MRT STATION (DT13) 0.45 km away
Schools nearby
ST. MARGARET'S SCHOOL (PRIMARY) 0.64 km away
FARRER PARK PRIMARY SCHOOL 1.32 km away
CHATSWORTH INTERNATIONAL SCHOOL (ORCHARD CAMPUS) 1.34 km away
RIVER VALLEY PRIMARY SCHOOL 1.78 km away
Amenities
PARKLANE SHOPPING MALL Mall / retail · 0.12 km away
FAIRPRICE FINEST THE CENTREPOINT Daily needs · 1.22 km away
HAWKER CENTRE (BLK 1 JALAN KUKOH) Food centre · 1.8 km away
Sunshine Plaza Rent and Sale PSF Trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $4,000 62 rentals in view
Latest median sale PSF $1,295 psf 10 sales in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Jun 2026 2 $4,000 1 $1,295 psf $1,840,000
May 2026 4 $4,800 1 $1,283 psf $1,450,000
Apr 2026 5 $4,450 0 - -
Mar 2026 3 $4,500 0 - -
Feb 2026 1 $6,100 1 $1,662 psf $1,270,000
Jan 2026 2 $5,450 0 - -
Dec 2025 1 $4,350 0 - -
Nov 2025 3 $5,500 1 $1,571 psf $1,640,000
Oct 2025 3 $6,300 1 $1,636 psf $1,250,000
Sept 2025 4 $5,200 0 - -
Aug 2025 8 $4,400 0 - -
Jul 2025 8 $4,050 0 - -
Projects Similar to Sunshine Plaza
Same district, ranked by similar rent, sale PSF and transaction depth.
99-year leasehold from 1996 Burlington Square 0.3 km away 380 transactions
- Median rent
- $4,300
- Median sale PSF
- $1,491 psf
- Median rent
- $4,500
- Median sale PSF
- $1,607 psf
- Median rent
- $4,650
- Median sale PSF
- $1,878 psf
- Median rent
- $4,500
- Median sale PSF
- $1,792 psf
- Median rent
- $3,500
- Median sale PSF
- $1,095 psf
- Median rent
- $5,300
- Median sale PSF
- $1,950 psf
Sunshine Plaza Rent by Bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
1 bed $3,200 $3,122 37
2 bed $4,200 $4,004 113
3 bed $5,450 $5,342 90
Sunshine Plaza Rent by Size
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
500 to 600 sqft $3,150 $3,078 30
600 to 700 sqft $3,050 $3,050 4
700 to 800 sqft $4,200 $4,008 67
800 to 900 sqft $3,800 $3,818 33
900 to 1,000 sqft $4,400 $4,340 10
1,000 to 1,100 sqft $5,050 $5,168 22
1,100 to 1,200 sqft $5,000 $5,208 31
1,200 to 1,300 sqft $3,400 $3,400 2
Sunshine Plaza Sale PSF by Floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $1,645,000 $1,358 psf 6
06 to 10 $1,407,500 $1,514 psf 14
11 to 15 $1,600,000 $1,650 psf 2
Sunshine Plaza Latest Transactions
Most recent URA rentals and sales for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
Sunshine Plaza shows a latest 12-month median monthly rent of $4,600 across 44 rentals. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Latest 12M median rent $4,600
Rentals in period 44
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Latest 12M sales at Sunshine Plaza show a median price of $1,450,000 and $1,571 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Latest 12M median sale $1,450,000
Latest 12M median PSF $1,571 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- 99-year leasehold from 1997 should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. Sunshine Plaza has 22 sales on this page, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $33.1M
Latest record Jun 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
Run Sunshine Plaza numbers
Start with the project benchmarks, then adjust the calculator assumptions for the unit you are considering.
Rental yield $4,600/mo Test gross and net yield against typical rent. Buy vs rent $1.5M Compare ownership cost against renting. Mortgage $1.5M Estimate monthly payment from the sale price. Stamp duty $1,571 psf Estimate buyer stamp duty before offer math. Purchase timeline Offer steps Map the option fee, exercise date, stamp duty and completion.
District context
Use D07 to compare Sunshine Plaza against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from URA private residential rent data. Rent is shown as monthly rent.
Sale figures come from private residential sale data. PSF and total selling value are shown where the needed fields are available.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
Sunshine Plaza FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at Sunshine Plaza?
Sunshine Plaza has a latest 12-month median monthly rent of $4,600 across 44 rentals in that period.
What is the typical sale price at Sunshine Plaza?
The latest 12-month median sale price for Sunshine Plaza is $1,450,000, based on 5 sales in that period.
What is the median sale PSF at Sunshine Plaza?
The latest 12-month median sale price per square foot for Sunshine Plaza is $1,571 psf. The average for the same period is $1,489 psf.
Is Sunshine Plaza freehold or leasehold?
Sunshine Plaza is listed as 99-year leasehold from 1997. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is Sunshine Plaza located?
Sunshine Plaza is located at 10 Prinsep Link Sunshine Plaza Singapore 187948 in D07 / Middle Road, Golden Mile.
How current is the Sunshine Plaza transaction data?
The project page uses the latest records currently loaded on PropertySmartSG. Treat it as research evidence and check the latest transaction rows before using it for pricing.