Rent vs D19 -10.8%
Rents near district median
The Florentine's latest 12-month median rent is $3,300 compared with the D19 median of $3,700 for the same period. Use this district check before narrowing by bedroom and area band.
The Florentine rent and sale price
D19 / Serangoon Garden, Hougang, Punggol
Address 68 Florence Road the Florentine Singapore 549555
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Quick summary about The Florentine
The Florentine is a 947-year leasehold apartment in D19 / Serangoon Garden, Hougang, Punggol. The page currently tracks 19 rentals and 13 sales.
- Latest 12M median rent is $3,300 per month from 2 rentals. The bedroom and floor-area tables below show the full loaded history.
- Latest 12M median sale price is $1,984,000, with median sale PSF at $1,350 psf from 2 sales.
- Rent is up 3.1% over the last 3 months. Sale PSF is up 1.4% over the last 3 months.
The Florentine Market Brief
Compare the project with D19 across rent, sale PSF, tenure and transaction activity.
Compared with D19
Sale PSF vs D19 -19.2%
Sale PSF below district median
The Florentine's latest 12-month median sale PSF is $1,350 psf versus the D19 median of $1,670 psf for the same period. A premium should be explained by tenure, condition, floor, view or scarcity.
Rent support 2.00%
Rent support below district screen
Gross yield is roughly 2.00% versus a D19 screen of 2.57%. Treat this as a first-pass rent support signal before costs, vacancy and financing.
Rent stability 61.8% spread
Rent is uneven
Recent median rents vary a lot, usually because unit mix differs month to month.
Market activity +0.0%
Activity is steady
Recent transaction volume is close to the prior 6-month view.
Tenure lens 947-year leasehold
Leasehold comparison needed
947-year leasehold from 1934 matters most on sale price. Compare The Florentine against nearby projects with similar tenure before treating a PSF gap as cheap or expensive.
Before you decide
Latest 12M median rent $3,300
Is the asking rent fair?
$3,150 to $3,450 is the first fair-rent band to check. Above $3,450 should have a visible reason.
Latest 12M median sale PSF $1,350 psf
Is the purchase price fair?
$1,920,000 to $2,040,000 and $1,310 to $1,390 psf are the first sale checks before adjusting for floor, size, view and condition.
2 bed rent $3,200
Are similar units renting for more?
2 bed and 900 to 1,000 sqft give the closest unit-size checks.
Rent stability 61.8% spread
Is rent stable here?
Rent is uneven. Recent median rents vary a lot, usually because unit mix differs month to month.
Transaction volume +0.0%
Is activity rising?
Activity is steady. Recent transaction volume is close to the prior 6-month view.
The Florentine Project Facts
Project-level details from URA records and local enrichment.
Tenure 947-year leasehold from 1934
Property type Apartment, Non-Landed Properties
Sales 13 resale transactions
Total sold value $21.9M
The Florentine Data Coverage
Use this to judge whether the project has enough rent, sale and recent transaction depth for a confident comparison.
Rentals 19 Sept 2021 to Apr 2026
Sale transactions 13 Jun 2021 to Apr 2026
Rent trend 3.1% Last 3 months
Sale PSF trend 1.4% Last 3 months
The Florentine Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
KOVAN MRT STATION (NE13) 0.69 km away
KOVAN MRT STATION 0.73 km away
HOUGANG MRT STATION 0.84 km away
Schools nearby
XINMIN PRIMARY SCHOOL 0.64 km away
XINMIN SECONDARY SCHOOL 0.75 km away
CAMBERLEY INTERNATIONAL PRE-SCHOOL PRIVATE LIMITED 0.87 km away
MONTFORT SECONDARY SCHOOL 0.91 km away
Amenities
HOUGANG GREEN SHOPPING MALL Mall / retail · 1.45 km away
SHENG SIONG HOUGANG RIVERCOURT Daily needs · 1.11 km away
HOUGANG AVENUE 3 PARK CONNECTOR Park / green link · 1.28 km away
CI YUAN HAWKER CENTRE Food centre · 1.06 km away
The Florentine Rent and Sale PSF Trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $3,300 14 rentals in view
Latest median sale PSF $1,280 psf 6 sales in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Apr 2026 1 $3,300 1 $1,280 psf $2,288,000
Feb 2026 1 $3,300 0 - -
Nov 2025 0 - 1 $1,419 psf $1,680,000
Jul 2025 0 - 1 $1,351 psf $1,600,000
Jun 2025 1 $5,000 0 - -
Apr 2025 1 $3,200 0 - -
Mar 2025 1 $2,900 1 $1,394 psf $1,650,500
Feb 2025 1 $3,700 0 - -
Oct 2024 1 $3,850 0 - -
Sept 2024 1 $3,100 0 - -
Aug 2024 1 $3,800 0 - -
Jun 2024 0 - 1 $1,309 psf $1,550,000
Projects Similar to The Florentine
Same district, ranked by similar rent, sale PSF and transaction depth.
99-year leasehold from 2014 Kingsford Waterbay 2.3 km away 1,448 transactions
- Median rent
- $3,000
- Median sale PSF
- $1,388 psf
- Median rent
- $3,300
- Median sale PSF
- $1,329 psf
- Median rent
- $3,000
- Median sale PSF
- $1,277 psf
- Median rent
- $3,500
- Median sale PSF
- $1,121 psf
- Median rent
- $2,800
- Median sale PSF
- $1,282 psf
- Median rent
- $3,100
- Median sale PSF
- $1,586 psf
The Florentine Rent by Bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
2 bed $3,200 $3,053 16
3 bed $3,850 $4,183 3
The Florentine Rent by Size
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
900 to 1,000 sqft $3,200 $3,053 16
1,100 to 1,200 sqft $3,775 $3,775 2
1,700 to 1,800 sqft $5,000 $5,000 1
The Florentine Sale PSF by Floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $1,650,500 $1,280 psf 13
The Florentine Latest Transactions
Most recent URA rentals and sales for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
The Florentine shows a latest 12-month median monthly rent of $3,300 across 2 rentals. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Latest 12M median rent $3,300
Rentals in period 2
Rent signal Moderate
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Latest 12M sales at The Florentine show a median price of $1,984,000 and $1,350 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Latest 12M median sale $1,984,000
Latest 12M median PSF $1,350 psf
Sale signal Moderate
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- 947-year leasehold from 1934 should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. The Florentine has 13 sales on this page, so pricing should be checked against actual recent contracts before listing.
Sale signal Moderate
Total sold value $21.9M
Latest record Apr 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
Run The Florentine numbers
Start with the project benchmarks, then adjust the calculator assumptions for the unit you are considering.
Rental yield $3,300/mo Test gross and net yield against typical rent. Buy vs rent $2.0M Compare ownership cost against renting. Mortgage $2.0M Estimate monthly payment from the sale price. Stamp duty $1,350 psf Estimate buyer stamp duty before offer math. Purchase timeline Offer steps Map the option fee, exercise date, stamp duty and completion.
District context
Use D19 to compare The Florentine against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from URA private residential rent data. Rent is shown as monthly rent.
Sale figures come from private residential sale data. PSF and total selling value are shown where the needed fields are available.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
The Florentine FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at The Florentine?
The Florentine has a latest 12-month median monthly rent of $3,300 across 2 rentals in that period.
What is the typical sale price at The Florentine?
The latest 12-month median sale price for The Florentine is $1,984,000, based on 2 sales in that period.
What is the median sale PSF at The Florentine?
The latest 12-month median sale price per square foot for The Florentine is $1,350 psf. The average for the same period is $1,350 psf.
Is The Florentine freehold or leasehold?
The Florentine is listed as 947-year leasehold from 1934. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is The Florentine located?
The Florentine is located at 68 Florence Road the Florentine Singapore 549555 in D19 / Serangoon Garden, Hougang, Punggol.
How current is the The Florentine transaction data?
The project page uses the latest records currently loaded on PropertySmartSG. Treat it as research evidence and check the latest transaction rows before using it for pricing.