Rent vs D19 +10.8%
Rents near district median
The Florida's latest 12-month median rent is $4,100 compared with the D19 median of $3,700 for the same period. Use this district check before narrowing by bedroom and area band.
The Florida rent and sale price
D19 / Serangoon Garden, Hougang, Punggol
Address 78 Hougang Avenue 7 the Florida Singapore 534260
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Quick summary about The Florida
The Florida is a 99-year leasehold executive condominium in D19 / Serangoon Garden, Hougang, Punggol. The page currently tracks 170 rentals and 101 sales.
- Latest 12M median rent is $4,100 per month from 36 rentals. The bedroom and floor-area tables below show the full loaded history.
- Latest 12M median sale price is $1,535,000, with median sale PSF at $1,107 psf from 10 sales.
- Rent is down 4.9% over the last 3 months. Sale PSF is down 1.3% over the last 3 months.
The Florida Market Brief
Compare the project with D19 across rent, sale PSF, tenure and transaction activity.
Compared with D19
Sale PSF vs D19 -33.7%
Sale PSF below district median
The Florida's latest 12-month median sale PSF is $1,107 psf versus the D19 median of $1,670 psf for the same period. A premium should be explained by tenure, condition, floor, view or scarcity.
Rent support 3.21%
Rent support above district screen
Gross yield is roughly 3.21% versus a D19 screen of 2.57%. Treat this as a first-pass rent support signal before costs, vacancy and financing.
Rent stability 33.6% spread
Rent is uneven
Recent median rents vary a lot, usually because unit mix differs month to month.
Market activity -34.6%
Activity is lighter
17 recent transactions versus 26 in the prior 6-month view.
Tenure lens 99-year leasehold
Leasehold comparison needed
99-year leasehold from 1997 matters most on sale price. Compare The Florida against nearby projects with similar tenure before treating a PSF gap as cheap or expensive.
Before you decide
Latest 12M median rent $4,100
Is the asking rent fair?
$3,900 to $4,300 is the first fair-rent band to check. Above $4,300 should have a visible reason.
Latest 12M median sale PSF $1,107 psf
Is the purchase price fair?
$1,490,000 to $1,580,000 and $1,070 to $1,140 psf are the first sale checks before adjusting for floor, size, view and condition.
3 bed rent $3,900
Are similar units renting for more?
3 bed and 1,200 to 1,300 sqft give the closest unit-size checks.
Rent stability 33.6% spread
Is rent stable here?
Rent is uneven. Recent median rents vary a lot, usually because unit mix differs month to month.
Transaction volume -34.6%
Is activity rising?
Activity is lighter. 17 recent transactions versus 26 in the prior 6-month view.
The Florida Project Facts
Project-level details from URA records and local enrichment.
Tenure 99-year leasehold from 1997
Property type Executive Condominium
Sales 101 resale transactions
Total sold value $132.8M
The Florida Data Coverage
Use this to judge whether the project has enough rent, sale and recent transaction depth for a confident comparison.
Rentals 170 Jun 2021 to Jun 2026
Sale transactions 101 Jun 2021 to Jul 2026
Rent trend -4.9% Last 3 months
Sale PSF trend -1.3% Last 3 months
The Florida Location
Nearest transport, schools and daily conveniences around the project.
Project MRT School Amenities
Nearby
Approximate distance from the project. Walking, driving and transit routes may differ.
Closest MRT
HOUGANG MRT STATION (NE14) 1.02 km away
HOUGANG MRT STATION 1.06 km away
DEFU MRT STATION (CR07) 1.31 km away
Schools nearby
SERANGOON SECONDARY SCHOOL 0.14 km away
NORTH VISTA SECONDARY SCHOOL 0.83 km away
PUNGGOL PRIMARY SCHOOL 0.85 km away
HOLY INNOCENTS' PRIMARY SCHOOL 1.1 km away
Amenities
HOUGANG GREEN SHOPPING MALL Mall / retail · 1.59 km away
SHENG SIONG HOUGANG RIVERCOURT Daily needs · 1.35 km away
SERANGOON PARK CONNECTOR Park / green link · 0.43 km away
BUANGKOK HAWKER CENTRE Food centre · 1.46 km away
The Florida Rent and Sale PSF Trends
Recent rent, sale PSF and contract activity for this project.
Latest median rent $4,150 45 rentals in view
Latest median sale PSF $1,095 psf 30 sales in view
Month Rent contracts Median rent Sale transactions Median sale PSF Median sale
Jul 2026 0 - 2 $1,095 psf $1,549,444
Jun 2026 3 $4,150 0 - -
May 2026 1 $3,900 1 $1,092 psf $1,340,000
Apr 2026 1 $3,900 0 - -
Mar 2026 5 $4,100 2 $1,175 psf $1,500,000
Feb 2026 2 $4,200 0 - -
Jan 2026 1 $4,000 0 - -
Dec 2025 6 $4,125 1 $1,152 psf $1,600,000
Nov 2025 2 $4,500 3 $1,109 psf $1,540,000
Oct 2025 2 $5,275 0 - -
Sept 2025 6 $4,075 1 $1,105 psf $1,415,888
Aug 2025 2 $3,950 2 $1,153 psf $1,665,000
Projects Similar to The Florida
Same district, ranked by similar rent, sale PSF and transaction depth.
99-year leasehold from 1997 The Rivervale 0.9 km away 324 transactions
- Median rent
- $4,000
- Median sale PSF
- $1,048 psf
- Median rent
- $3,600
- Median sale PSF
- $1,032 psf
- Median rent
- $3,600
- Median sale PSF
- $972 psf
- Median rent
- $3,600
- Median sale PSF
- $900 psf
- Median rent
- $4,000
- Median sale PSF
- $1,067 psf
- Median rent
- $3,950
- Median sale PSF
- $1,004 psf
The Florida Rent by Bedrooms
Monthly rent by recorded bedroom count.
Bedrooms Median rent Average rent Transactions
3 bed $3,900 $3,737 170
The Florida Rent by Size
Monthly rent by recorded URA floor area band.
Area band Median rent Average rent Transactions
1,200 to 1,300 sqft $3,800 $3,569 101
1,300 to 1,400 sqft $4,100 $3,856 60
1,500 to 1,600 sqft $3,800 $3,800 2
1,700 to 1,800 sqft $5,050 $5,150 6
1,900 to 2,000 sqft $4,900 $4,900 1
The Florida Sale PSF by Floor
Median sale price and PSF by recorded floor band.
Floor band Median sale Median PSF Transactions
01 to 05 $1,320,000 $998 psf 36
06 to 10 $1,300,000 $1,008 psf 33
11 to 15 $1,309,000 $1,013 psf 26
16 to 20 $1,794,444 $916 psf 6
The Florida Latest Transactions
Most recent URA rentals and sales for this project.
Rentals
Sales
How to use this data
Practical guidance for renters, buyers and sellers. This is not a valuation, it is a starting point for comparing real transactions.
Rent negotiation
If you are renting
The Florida shows a latest 12-month median monthly rent of $4,100 across 36 rentals. Use that as the first anchor, then check the bedroom and floor-area bands before accepting an asking rent.
Latest 12M median rent $4,100
Rentals in period 36
Rent signal Strong
- If the asking rent is above the median, look for a clear reason such as larger size, newer condition, furnishings or a better stack.
- If it is below the median, check whether the unit is smaller, older, lower floor or has a shorter lease term.
Offer check
If you are buying
Latest 12M sales at The Florida show a median price of $1,535,000 and $1,107 psf. Treat those as the first comparable range, then adjust for floor, size, condition and tenure.
Latest 12M median sale $1,535,000
Latest 12M median PSF $1,107 psf
Sale signal Strong
- Compare the unit against the sale by floor table before deciding whether a premium makes sense.
- 99-year leasehold from 1997 should be part of the buying decision, especially when comparing against newer leasehold or nearby freehold projects.
Listing position
If you are selling
For sellers, the cleanest starting point is the project median PSF, then the latest sales and nearby project comps. The Florida has 101 sales on this page, so pricing should be checked against actual recent contracts before listing.
Sale signal Strong
Total sold value $132.8M
Latest record Jul 2026
- Use the latest sales table to avoid anchoring to stale prices when the most recent month moved differently.
- If you want to price above recent PSF, the listing needs a visible reason such as renovation, view, layout, floor or scarcity.
Run The Florida numbers
Start with the project benchmarks, then adjust the calculator assumptions for the unit you are considering.
Rental yield $4,100/mo Test gross and net yield against typical rent. Buy vs rent $1.5M Compare ownership cost against renting. Mortgage $1.5M Estimate monthly payment from the sale price. Stamp duty $1,107 psf Estimate buyer stamp duty before offer math. Purchase timeline Offer steps Map the option fee, exercise date, stamp duty and completion.
District context
Use D19 to compare The Florida against the wider area.
About this data
How to read the rental and sale figures on this page.
Rental figures come from URA private residential rent data. Rent is shown as monthly rent.
Sale figures come from private residential sale data. PSF and total selling value are shown where the needed fields are available.
Rental floor level is not available from this source, so rental analysis is split by bedroom count and floor area band.
Sale floor band is available for many sale transactions, so sale prices can be grouped by recorded floor band.
The Florida FAQ
Quick answers for renters, buyers and owners comparing this project.
What is the typical rent at The Florida?
The Florida has a latest 12-month median monthly rent of $4,100 across 36 rentals in that period.
What is the typical sale price at The Florida?
The latest 12-month median sale price for The Florida is $1,535,000, based on 10 sales in that period.
What is the median sale PSF at The Florida?
The latest 12-month median sale price per square foot for The Florida is $1,107 psf. The average for the same period is $1,125 psf.
Is The Florida freehold or leasehold?
The Florida is listed as 99-year leasehold from 1997. Tenure is tied to the project and is most relevant when reviewing sale transactions.
Where is The Florida located?
The Florida is located at 78 Hougang Avenue 7 the Florida Singapore 534260 in D19 / Serangoon Garden, Hougang, Punggol.
How current is the The Florida transaction data?
The project page uses the latest records currently loaded on PropertySmartSG. Treat it as research evidence and check the latest transaction rows before using it for pricing.